If you‘re not an expert in HTML but still want to incorporate meta tags into your website, many content management systems such as WordPress include SEO plugins that make it easy to add and edit meta tags. Meta Robots Tag: An HTML element that instructs search engine bots on how to read the content of a web page.Meta Keyword Tag: An HTML element that communicates target keywords related to the content of a web page to search engines.Meta Description Tag: An HTML element that summarizes the content of a web page for search engines.Meta Title Tag: An HTML element that communicates the title of a web page to search engines.See below for a definition of some of the most common tags: There are different types of meta tags that indicate different aspects of your site to search engines. These tags allow Bing or Google search algorithms to read descriptions of the makeup of your site. Simply put, meta tags are tags within the HTML code of your website that describe the different components of your site to search engines. Interested in learning more about how to leverage SEO for your business? Reach out to an expert today. In this article, I’ll discuss the most important meta tags for you to focus on. Meta tags for SEO matter, but not all of them are equally important. Think of them as the first impression for all search engines.Īccording to John Mueller, webmaster trends analyst at Google, “meta tags can affect the way that users see your site in the search results and whether or not they actually click through to your site. Meta tags for SEO are key because they tell search engines what a page is about. The meta tags appear only in the page’s code, and anyone can check them via a website’s source code. Meta tags for are HTML tags that describe your page content to search engines and website visitors.
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